As an Official Partner of Euroleague Basketball since 2019, Uludağ Beverage renewed its successful partnership in 2024 for an additional three years.With the renewal of the sponsorship through the 2026–27 season, Frutti Extra, Uludağ Gazoz and Uludağ Premium now take their place as Global Official Sponsors of the Turkish Airlines EuroLeague and the BKT EuroCup, strengthening their connection with international audience. This collaboration reflects our passion for creating unforgettable moments for sports fans worldwide.

Uludağ Premium Ultra Trail was held for the 8th time on 18-20 July 2025, bringing together nature, endurance, and international spirit. Sponsored by Uludağ Premium, this prestigious trail running event took place in the breathtaking landscapes of Mount Uludağ, one of Turkey’s most iconic natural landmarks. Over the years, the event has steadily grown in scale and prestige. We have accumulated an impressive number of participants and have most recently welcomed over 3,000 runners from 35 countries, turning UPUT into a truly global celebration of sport and nature. With multiple race categories winding through alpine forests and high-altitude trails, UPUT offers both a physical challenge and a unique outdoor experience. Uludağ Beverage’s continued support highlights its dedication to well-being, sustainability, and active lifestyles rooted in nature.

Since 2018, Uludağ Premium has proudly supported Contemporary Istanbul, Turkey’s leading international contemporary art fair. Uludağ Beverage’s long-term sponsorship reflects a clear commitment to enriching cultural life and promoting creativity. By aligning with Contemporary Istanbul, Uludağ Premium continues to contribute to the elevation of Turkey’s art scene, celebrating innovation, diversity, and cultural dialogue year after year.

Uludağ Beverage, through its Uludağ Premium brand, has proudly supported the Bursa Philharmonic Association for over 16 years, contributing to the live recording of 108 concerts and helping elevate Bursa’s classical music scene. This cultural sponsorship honors the vision of the late Prof. Dr. Ayhan Kızıl and strengthens ties with the Borusan Bursa State Symphony Orchestra. With enhancements to performance venues and international artist collaborations, this partnership continues to enrich Turkey’s musical heritage.